To realize our mission “FAV OUR PLANET”, we have established the vision our company aims for and the values that every employee cherishes.
Vision
Empower Every Day
It represents our vision of adding a touch of personal energy to everyday life.
The products ALCO offers are more than just items.
With cheerful colors and designs, useful features, and brands with meaningful messages, they act as small sparks—encouraging moments like, “Let’s go outside today,” or “Let’s take a trip.”
These little sparks help each person feel empowered in their daily life.
Even small changes—simply enjoying today a little more than yesterday—can make a difference.
We believe that accumulating these moments over time enriches life and makes it more fulfilling.
Value
ALCO 5
To achieve this vision, we have defined the guiding principles and shared values that every ALCO employee should uphold as the “ALCO 5.”
These are the five commitments that ALCO consistently keeps in mind and puts into practice.
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Seek fun
The driving force is always excitement.
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Enjoy and lead changes
Be the starting point of change, rather than being at the mercy of change.
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High Speed
The driving force is always excitement.
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Stimulate and enhance each other
Instead of habituating each other, exchange stimuli and accelerate one another's growth.
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One team
With integrity and persistence.
Work together to create one “Team Alco”.