4F + W = alco

We are developing a brand selection with the theme of 4 Fs = Fashion / Function / Fun / Future and W = Wellness, which you can enjoy your own styles. Our mission is to make many people smile through our brand suppliers’ passions and lead people to “Fav our planet”.

What We Do

We search products and services with new values from all over the world and work as a general agent to spread them to Japanese market.



We introduce new products and make proposal to our clients in our own showrooms every season.


We exhibit at sports and music events to introduce and sell products to the people all over Japan.


Through magazines / web / blogs / influencers, we examine the media and advertising methods that fit each brand. We keep improving brand awareness and appeal.

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